Monday June 30, 2025
Unlocking behavioural insights: How the BETA team is transforming public policy
In this episode of Work With Purpose, host David Pembroke sits down with Madelaine Magi-Prowse and Dr. Loren Willis from the Behavioural Economics Team of the Australian Government (BETA), Department of the Prime Minister and Cabinet, to explore how behavioural science is reshaping policymaking across the Australian Public Service.
Take a behind-the-scenes look at BETA’s multidisciplinary approach – blending psychology, economics, data analysis, and policy expertise – to tackle complex challenges like financial regulation, health decisions, and social policy. This episode highlights the evolution of behavioural insights from simple interventions to sophisticated, evidence-based strategies that drive real-world impact.
A standout case study features BETA’s partnership with the Organ and Tissue Authority, where a refreshed DonateLife campaign, including some behaviourally informed messaging, contributed to a 95% increase in organ donor registrations. The discussion also introduces the 4D Framework – Discover, Diagnose, Design and Deliver – a practical tool developed by BETA to help public servants apply behavioural insights in their daily work.
Key tips:
- Behavioural insights help policymakers better understand human behaviour and design more effective interventions.
- The 4D Framework empowers APS staff to integrate behavioural science into policy development.
- Evidence-based messaging can significantly improve public engagement and outcomes.
- BETA’s online learning modules and resources are available to support capability building across the APS.
Whether you’re new to behavioural science or looking to deepen your expertise, this episode offers actionable insights and inspiration to help you put people at the centre of policy.
Show notes
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