Writing and communicating effective briefs
Design, develop and deliver clear, compelling briefs that support decision-makers
Course overview
This practical workshop equips participants with the skills to write clear, concise, and effective briefs that meet the needs of decision-makers. Using real examples, participants learn to structure content, apply plain language, and present complex ideas simply. Activities include reviewing personal documents, refining recommendations, and strengthening clarity, accuracy, and impact.
Key learnings
- Plan, scope, and structure briefs to meet purpose and audience needs.
- Apply plain language to express complex ideas clearly and concisely.
- Draft effective briefs with clear recommendations that support decision-making.
Who
APS 5 to EL1 (or equivalent) staff working in policy, procurement, program delivery, stakeholder engagement, regulatory, or leadership roles
Do you need to prepare briefs that withstand internal and external scrutiny and support timely, well-informed decisions?
This course is ideal if you:
- regularly write briefs, proposals or papers for executives or ministers
- want to better understand what decision-makers look for in a good brief
- know your content, but want more structure, clarity and impact in how you present it
If your work would benefit from sharper analysis, clearer messaging and stronger recommendations, this course is for you.
You’ll build practical skills to plan, structure and write effective briefs that make decision-making easier. Working with government-style templates and your own examples, you’ll learn how to define purpose, order key ideas and tighten your language.
Key topics include:
- refresher on clear writing principles and plain language
- planning and scoping briefs in line with purpose and audience
- structuring and organising content so key messages stand out
- selecting relevant information to support decisions
- expressing complex technical issues clearly and concisely
- writing clear, actionable recommendations
- Draft clear, effective briefs tailored to purpose and audience.
- Apply practical planning techniques before you start writing.
- Structure and organise content so crucial information is easy to find.
- Identify and include relevant, accurate and necessary information.
- Express complex ideas in plain language and with confidence.
- Write clear recommendations that support sound, timely decisions.
This course is delivered as a one-day interactive workshop over two half days, and includes short presentations, practical exercises, group discussions and document-based activities to help you apply the techniques directly to your own briefs
Planning to book for a team? A bulk booking discount is available when you register three or more participants or bundle three or more courses.
Many of our courses can also be delivered exclusively for your organisation, either virtually or in person, and tailored to suit your team’s needs. Contact us to discuss your booking and available options.
If you would like to learn more about this course or our other offerings, please contact the IPAA ACT team on 02 6154 9800 or capability@act.ipaa.org.au.
Communication
Course details
Dates 4 & 5 November 2026
Delivery This course is delivered over two half days using Microsoft Teams.
Cost $499
Time 9AM to 1PM each day
Register hereEarly bird pricing
Cost $424.15
Bulk registrations and bundles
Cost $399
Contact us